Communication timelines

Use our thoughtfully prepared communication timelines as your guide to create a customized communication plan for your business. Each timeline is designed for a full plan year, just make your selections and start sharing.

Select your communication timeline

Small business

1 to 50 employees

Select plan start month

View this timeline

Mid-size business

51 to 99 employees

Select plan start month

View this timeline

Large business

100 or more employees

Select plan start month

View this timeline

B’link is a great source for information for employers and employees. I love that B’link allows me to print out posters for employees and get info on ways to stay healthy and preventative care, such as getting a flu shot.

Sam Krick – Office Manager

4 tips for getting the most out of B’link

Think about your employees and how they want to receive communications. Send an email, post a flyer, or include a message in your employee newsletter. Content is served up best when it meets your employees where they are.

Say it, then say it again, and again, and again—and in different ways. Studies show that the human brain needs to see something more than once, twice, or even three times for information to sink in. So mix it up and use the variety of communication tools you’ll find on B’link.

Promote benefits based on the season. When it’s flu season, promote vaccinations and preventive care. When it’s summer, promote skin cancer awareness. By tying topics to the season, the message might resonate better with your employees.

Bookmark B’link and visit often. Throughout the year, we will add topics, tools, and resources, so bookmark the site and check B’link often.

Get an easy step-by-step guide

Simple, step-by-step suggestions for the best communications to use each month during your plan year.

Download guide

Submit feedback

Let us know what you like and what you need! We want to make B’link a valuable place you’ll visit again and again. Content will change regularly based on what we hear from you. Send your feedback to

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© 2024 Premera Blue Cross is an Independent Licensee of the Blue Cross Blue Shield Association serving businesses and residents of Alaska and Washington state, excluding Clark County. Premera Blue Cross HMO is an independent licensee of the Blue Cross Blue Shield Association serving businesses and residents of Washington State, excluding Clark County.

*Premera is providing these templates as a courtesy to our valued employers, as a way to better communicate with your employees about important information regarding their health plan. However, we are not authorizing any changes to text, pictures, or any other formatting, unless specifically identified in the documents. Employers will be solely responsible for all consequences due to any unauthorized changes made to the provided templates.